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Friday 8 April 2011

Barchester and Counsel & Care come together seeking best media portrayals of older people in 2011

Barchester Healthcare, the national care provider for older people, and Counsel and Care, the national charity working with older people, their families and carers to get the best care and support, have launched a competition looking for positive examples of media coverage relating to older people and their care and support.

The Older People in the Media Awards 2011 will recognise individuals and/or organisations for positively portraying older people, their carers, and the contributions that older people make.   Entrants will be able to nominate in six categories with an overall winner then chosen for a seventh award.

The six categories are:

    * Best Documentary (TV and Radio)
    * Best Drama (TV and Radio)
    * Best Social Media
    * Best News (TV and Radio)
    * Best Print
    * Best Web

The overall winner will be selected from the six category winners.

The closing date for entries is Friday 1st July 2011. The awards will be announced at Counsel and Care’s Annual Debate, Graham Lecture and Awards Ceremony on Thursday 8th September 2011.

Click here to visit the Counsel and Care webiste and download an entry form.

Mike Parsons, Founder and Chief Executive of Barchester Healthcare said: “We’re delighted to sponsor these awards again to commend journalists who write fairly about the issues affecting older people. We look forward to awarding those opinion formers who continue to push the boundaries and change perceptions, giving older people their say.”

Peter Watt, Chief Executive of Counsel and Care, said: “It’s great to be working in partnership with Barchester Healthcare for a second year. The 2011 Older People in the Media Awards comes at a time of key change in the care and support world. In a Census year that will show clearly that there are more older people in this country than ever before, how those older people are portrayed in the media has never been more important.

“This competition will once again highlight and celebrate the best examples of coverage of older people and their carers in the media, and will aim to influence bloggers, journalists, directors and producers to think harder about what they say and write about ‘older people’ – understanding the important contributions that older people make to society.”

 

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